mikrophon.

gianluca gimini.

„Let me explain everything from the beginning:

back in 2009 I began pestering friends and random strangers. I would walk up to them with a pen and a sheet of paper asking that they immediately draw me a men’s bicycle, by heart. Soon I found out that when confronted with this odd request most people have a very hard time remembering exactly how a bike is made. Some did get close, some actually nailed it perfectly, but most ended up drawing something that was pretty  far off from a regular men’s bicycle.

Little I knew this is actually a test that psychologists use to demonstrate how our brain sometimes tricks us into thinking we know something even though we don’t.
 

I collected hundreds of drawings, building up a collection that I think is very precious. There is an incredible diversity of new typologies emerging from these crowd-sourced and technically error-driven drawings. A single designer could not invent so many new bike designs in 100 lifetimes and this is why  I look at this collection in such awe. 

In early 2016 I eventually decided it was my turn to take part in this project.
I decided my job was going to be presenting the potential and the beauty inside these sketches. I selected those that I found most interesting and genuine and diverse, then rendered them as if they were real. I became the executor of these two minute projects by people who were mainly non-designers and confirmed my suspicion: everyone, regardless his age and job, can come up with extraordinary, wild, new and at times brilliant inventions.